A Brand's Guide to Running Campaigns on Fancall
If you're a brand looking to tap into India's creator economy without losing a quarter of your budget to platform fees, Fancall is built for you. Here's a practical guide to getting started.
First, understand the two campaign models. Open campaigns let you set a rate per view or per click, define your brief, and open it up to all matching creators. This is ideal for reach and awareness — multiple creators join, create content, and post on their social media. You pay only for actual performance. Direct deals let you handpick creators, negotiate terms, and collaborate one-on-one. Content goes on the creator's channels, and you can approve it before publishing.
The key differentiator? Zero commission. On Fancall, what you pay the creator is exactly what they receive. No 25% platform cut. No hidden fees. No minimum budget. This means your entire marketing spend works for your campaign — attracting better creators and producing better results.
Once your campaign is live, the analytics dashboard tracks everything: views, clicks, engagement rates, and creator-level scorecards. You can adjust budgets, add creators, or pause campaigns in real time. The future of influencer marketing is transparent, direct, and commission-free — and it starts with your first campaign on Fancall.
