By Aditi June 21, 2022

Best Indian Platforms for Influencer Marketing in 2022

We’ve already established the importance of influencer marketing in today’s community – both business and others. Now that you are convinced that you need to tap into the power of the YouTube influencer community, the question remains – where to begin? 

So, you’ve narrowed down your list of potential influencers and all that’s left to do now is to reach out to them. Fortunately – and unfortunately – there are countless influencer marketing platforms and apps out there to connect you to the. However, that is both a boon and a curse. With the ceaseless inundation of information and new media cropping up every year or so, it is easy to find yourself overwhelmed or lost. We’re here to give you a kickstart in the right direction. 

Here’s what most influencer marketing platforms in India offer: 
Access to the influencer community 
Communication channels with influencers
Campaign analysis dashboard 
What Fancall has to offer:

4 Influencer Marketing Platforms that are all the rage in India


One of the most popular influencer marketing platforms launched in India, Plixxo boasts a base of over 26,000 verified influencers and bloggers, accessible to both influencers as well as brands. It also carries a good number of campaign running and tracking features to help you analyze the success and reach of the campaigns. Whether you have partnered with 3 or 30 influencers, Plixxo manages to keep your campaigns distinct and hassle-free.


Home to a community of over 25,000 social media influencers, Influencer.in enables you to gauge the influencer’s profile to decide whether or not their voice matches your brand voice. It is popular amongst multiple brands, and features live runs of the campaigns on its website. 

Opa reviews 

The nation’s largest influencer marketing platform with over 50,000 influencers onboard, OPA has been quick to rise to success, within less than a year. What makes their case so strong is their low prices – the lowest in the market so far! 


While there has always been a surge in the number of influencer marketing apps flooding the Indian digital community, there were a few misses, the most important of all being ease of communication. While most influencer marketing app platforms in India do establish a communication channel between the influencer and the brand, they are by no means very quickly. It’s like reaching out to influencers via any other social media platform. What was needed was a platform that could bridge the communication gap seamlessly, sans speed-breakers, making it almost instantaneous. Enter Fancall – the first of its kind to take the YouTuber community by the storm, with a simple promise of connecting YouTubers with their subscribers/fans/brands, etc, via direct video calls. No more delays, no more seemingly endless waiting to hear back. Everything you have ever wanted, at the touch of a button, the click of a key, the first ‘hello’.

Housing an ever-expanding network of over 115 verified and vetted YouTube influencers and celebrities, Fancall is synonymous with ‘communication’, quite literally. 

Here’s all you need to do –

  1. Register and log in on the Fancall Android & Fancall IOS app.
  2. Select the influencer you wish to connect with.
  3. Book a time slot (3 minutes per slot)
  4. Compensate them for their time as per their charges. 
  5. Voilà! All you need to do is wait!

Sounds too simple? That’s because it is. Try it for yourself. Learn more here.

Read More: How to collaborate with YouTubers in 6 simple steps