5 Reasons To Consider Influencer Marketing For Your Brand
Back in the day, only celebrities and brand ambassadors were considered to be real influencers. However, over the years, with the exponential growth of social media, the entire definition of ‘influencer’ seems to have gone through a paradigm shift.
Now, an influencer is basically a person with a substantial follower reach, someone who can literally influence their followers. They’ve established their presence in the digital community across platforms like Instagram, YouTuber, Facebook, Twitter, TikTok, and even LinkedIn!
While communication through celebrities is still beneficial, communication through influencer marketing holds a couple of distinct advantages over the former. A celebrity may have millions of followers, not all of whom would be relevant to your brand. An influencer whose ideals and beliefs are aligned with yours is more likely to bring in more footfall, more loyalists. Their followers would most likely include a majority of your target audience, making it perfect for niche marketing.
Here are some of the ways in which influencer marketing can help your brand
1) Brand Awareness
One of the most obvious reasons why brands use influencer marketing – to boost brand awareness amongst the digital community. They have a great presence on social media and can help your brand reach a vast number of people, a good fraction go who might be interested in your brand’s products or services. This helps bring your brand into the light.
Even if you wish to target a new demographic, influencer marketing is one of the effective ways to achieve that.
Consumers, more often than not, tend to trust reviews and opinions that come from an unbiased third party. If your brand is popular amongst a particular set of influencers, it will help strengthen the credibility of the brand while enhancing its reputation. Opinions going from influencers will look like honest testimonials, and hence will be trusted by their followers.
Fun fact: According to a recent study, 60% of participants confirmed that they’d purchase a product/service from a brand reviewed by a YouTuber.
(Source – https://bit.ly/3wgIOL9)
3) Target Audience
If you do your research right, you can address your target audience easily through influencer marketing. Look for influencers relevant to your brand, influencers whose beliefs and ideas match your brand’s. These influencers will bring with them an influx of potential customers who are interested in your brand’s offerings.
All you need to do is choose the correct mediator through which to communicate, and get the communication right.
4) Engagement Rate
Churning out unique and exciting content every week is a task, even for brands. Collaborating with an influencer would mean they’d take a little load off your back by putting their own resources and creativity to use and producing new content for you. As influencers talk about your brand, it creates a ripple effect, leading to an increase in engagement rate across social media platforms. Giveaway contests are a great way to kickstart your engagement growth!
5) Boost Conversions
A 2018 report revealed that 45% of smartphone users rely on product reviews before making a purchase. That gives influencers a substantial amount of power to influence potential customers. According to CivicScience, 22% confirmed that they would make a purchase recommended by an influencer!
There, you have it! Influencer marketing is totally worth the hype it’s getting. Have you considered it for your brand?