By Aditi April 7, 2023

In the past five years, there has been a huge trend in video, thanks to its ever-increasing number of platforms and influencers. There are multiple video platforms like TikTok and Instagram, but do you know Youtube is the second most popular used platform after Google. Not utilizing Youtube platform for business would be a grave mistake that you must avoid. People spend more time on Youtube than TV. 

YouTube is a platform for both kinds of users: short-form video and long-form content. There are tons of different content categories you can explore from cooking, gaming, unboxing, dancing, beauty, fitness, fashion, english learning, etc. There are 99.9% chances that you can find the information you are looking for. It has become a full-time career for many people, and the amazing news is that even people from small towns are also considering Youtube content creation as a mainstream job.

In order to grow in the market, it’s important for a business to spread good words about the business in the market.  

But first of all, let’s understand what are things you need to do before finding the right Youtubers for your business. 

Things To Do Before Collaborating with Youtube Influencers:

1. Goals Setup

In order to understand exactly what you want from the collaboration, it’s important for you as a business person to understand it. Make sure to have a very specific goal and target in mind. To better understand this, let’s say your business goal is to reach 15 new influencers every month with the hope that at least 4 will continue to have a conversation. Make sure the outreach is not irritating or annoying.

2. Set a Budget

Collaborating with YouTubers can cost a fortune if you dive into collaboration without finalizing budgets. Different YouTubers charge different prices based on the number of followers. For instance, if your budget is 100k, do you wish to test the waters with two influencers of 50k each? Or would you like to go with five influencers at 20k each?

3. Identify Your Target Audience          

Not everyone can be your target audience. You need to identify your target audience before finalizing influencers. For example, if your brand deals in makeup products for females, then you need to find out your audience of women who are between the age of 20-50 years. Based on your audience, you have to list down potential influencers.

Why Should Brands Go for Small YouTubers/Micro-influencers?

Well, there are plenty of reasons for which brands should go for small micro-influencers:

  1. It becomes easier to connect with small youtubers. 
  2. They charge less compared to big youtube stars.
  3. Since they have a small following, they are more likely to put efforts on your branding unlike big stars who have big brand endorsement in their pocket. 
  4. They have more authority with their followers, and the chances that their recommendation will likely work more.

Different Ways to Find and Connect with YouTube Influencers:

  1. Google Search

One of the easiest ways to find YouTubers is through Google Search, but it may take more time compared to other methods mentioned in the following reading. Write down ‘your niche + YouTuber’ and click on the ‘Videos’ tab on Google. Here, you will get the big names at the top, but if you wish to go for medium or small YouTubers, then you have to dig deeper and jot down a list, and do additional research to connect with them.    

2. YouTube Trending Tab

Another way to find Youtubers is by clicking on the “Trending” tab on Youtube website as it will showcase top trending videos of that moment. Here you are allowed to refine your search by typing keywords relevant to your business or niche you are looking for. But, you need to remember that influencers who are trending today might disappear tomorrow. Before finalizing anyone, ensure to check their content and check how loyal their followers are.   

3. Hire an agency

There are multiple agencies who act as a bridge between youtube influencers and brands. They can help you find the perfect youtuber that can help your brand to grow. An agency helps to cut down your hardwork and allow you to focus on other important aspects of business growth. Based on your requirement, the agency will suggest brokers and the broker can help to facilitate the meeting between you and a youtube influencer.                            

4. Video Call Youtuber

Yes, it might sound unreal, but it is true. Fancall is a mobile app that allows fans to connect with youtubers and allows brands to connect with Youtubers. All you need is to find the Youtuber on Fancall mobile app and book a video call with them by booking a slot and paying an amount which is decided by the Youtubers. This is the best way to cut down the middleman commission and save yours as well as Youtuber’s time. Collaboration has never been so easy before. 

Book Now!

We hope you found this blog helpful in your search. Download the Fancall App now to connect directly with Youtubers without any hassle and take your business to the next level.